The Naturally Cool Company makes handcrafted can coolers using Yulex natural rubber foam, a thoughtful alternative to traditional neoprene.
Inspired by the classic Australian stubby holder, each piece is printed, stitched and finished in small batches in Lincoln, UK, using traditional wetsuit construction methods.
Designed to do the same simple job, just with a better material story.
The stubby holder is one of those brilliantly simple things Australians have understood forever.
Road trips. Campsites. Beach days. Barbecues.
The Naturally Cool Company started with a simple idea: what if this familiar product was rebuilt using better materials and a more thoughtful way of making?
Instead of throwaway merch, the goal was to create bespoke, limited edition can coolers for breweries, bands, festivals, outdoor brands and independent cultural partners.
Each run can be designed, printed and individually numbered, turning a practical product into something collectible and worth keeping.
Practical, personal and built to last.
“By using Yulex natural rubber foam instead of traditional neoprene, we’ve been able to take a familiar product and rebuild it with a different mindset: small-batch craftsmanship, better materials and bespoke limited edition runs designed to be kept.”
— Steve Gibson, The Naturally Cool Company
Every can cooler is printed, stitched and finished by hand in Lincoln, UK.
Small-batch production allows The Naturally Cool Company to focus on craftsmanship, material quality and considered production rather than mass manufacturing. Bespoke runs can include custom artwork, collaborative editions and numbered bases.
Traditional can coolers are typically made from petroleum-based neoprene. The Naturally Cool Company chose a different path.
Every piece is made using Yulex natural rubber foam, alongside water-based inks, water-based glue and traditional wetsuit construction techniques.
By replacing neoprene with Yulex, the brand shows how even familiar everyday products can be rethought through better materials, considered production and craftsmanship designed to last.
